Digital Marketing

Getting started with DoubleClick for Publishers SB

Getting started with DoubleClick for Publishers small business is not that difficult. In this article I will explain to you the steps you need to follow on how to create your own DFP small business account.

Introduction to DoubleClick for Publishers Small Business

What is DFP and why should you use it? Are you a publisher or you own your own blog? Is your website busy growing in audience? Are you looking at increasing your revenue? DFP is your answer.

DoubleClick for Publishers Small Business is a free ad management tool that helps you as a publisher sell, schedule, deliver, and measure all of your digital ad inventory.

1. Step one – Create an Google Adsense account

adsenseYou need to signup for a Google AdSense account as a default advertising service first before you can make use of DFP.

To signup for Adsense you need to visit

Adsense sigup process

  1. First step, you need to click on the green “sign up now button” and follow each step.
  2. You need to either login with an existing Google account or you need to create one first.
  3. Once you are signed in you need to follow the rest of the steps.
  4. After you submitted your request to Google, Google will review your submission and they will be in contact with you once they approved your submission.

2. Step two – Create a DoubleClick for Publishers Small Business account

You can continue to browse to once Google approved your Adsense account. You will need to log into your Google account first before you can continue to log into DFP. Once you are logged in you will see the DFP dashboard.

As you can see, a few easy steps to create your Adsesne and DFP accounts.

I will be writing more about DoubleClick so please visit again and you might see more articles on Doubleclick.

About Me

Welcome to my website

Welcome, I’m Eric de Kock. I have been working in multiple industries since I started my career. I started in the video industry moved on to print then web and now digital marketing.

I have a passion for technology, I love to create and work with it and Google is my friend.

Take some time to go through my portfolio and if you have any questions for me or you would like to connect with me, feel free to send me a message, give me a call or link with me on any social platform you feel like.

Portfolio Websites

Wheels24 Project

The Wheels24 Project was my first big project at while I was Senior Website Designer. I had to build the html and css structure from the ground up.

That time there was no Bootstrap or Foundation to help me out. Everything was hand coded. We normally code the flat html, css and jquery first of the following pages:

  • homepage
  • category page
  • article page
  • gallery

I had to make sure that I code each component so that it can work on it’s own, no matter where it lived on the site and making sure that styles do not break.

Once I finish with one page I hand it over to the back end developer so that they can do their magic and plugin the cms controls.

Once they have done that I go back into the project and make sure that the styles are still working as expected.

You can have a look at the site here.